Leveraging Social Media Success: Growing Your Quilting Business!
Crafting Brand Growth: Social Media Tips from Sew Many Quilts
In this insightful episode of Crafters Roundtable, Corey Pearson chats with Michelle Parker of Sew Many Quilts, diving into the real-world strategies that are helping quilting businesses flourish online (Apple Podcasts). Whether you're just starting or scaling up, Michelle’s firsthand tips are packed with actionable ideas to help your business thrive in the digital landscape.
Platform Playbook: Navigating Social Media Spaces
Michelle and Corey unpack how quilting brands can utilize different platforms to reach targeted audiences:
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Instagram & Pinterest: Ideal for visually showcasing quilts, work-in-progress shots, and mood boards that spark inspiration.
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Facebook Groups: Foster community—and customer loyalty—by encouraging members to share their projects, ask questions, and swap tips.
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YouTube: Longer-form tutorials and behind-the-scenes videos can establish you as both an expert and a storyteller.
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Hashtags: The duo stresses how strategic tags can help you get discovered in the craft and quilting spaces (Apple Podcasts).
Building Foundational Assets: Website & Branding
Beyond social media, Michelle highlights the importance of:
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Having a polished website: It serves as your professional storefront and conversion point.
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Consistent visual branding: Choose style elements—like fonts, color palettes, and tone—to create a cohesive identity across all platforms (Spotify for Creators, likesew.com).
Engagement Techniques That Work
Their discussion includes practical ways to build engagement and trust:
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Respond promptly to comments and messages to foster relationships.
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Share real stories—whether about quilting challenges, spotlighting customers, or studio life.
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Rotate formats—mix static posts, reels, stories, and educational clips to cater to different viewer preferences (Apple Podcasts).
Why This Matters: The Quilting Business Advantage
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Appeal to new audiences: Younger and global audiences increasingly discover quilting through digital channels.
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Build community: Social platforms recreate quilting bees and guilds in the digital world—offering support, connection, and creativity.
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Boost revenue: Engaging content nurtures followers into customers, students, and enthusiastic brand advocates.
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